Michael Lubacz, Brand Director at the Times Higher Rankings Agency spoke on effective university promotion
Mr. Lubacz gave a seminar on November 20, at which he talked on the subject of effective university presentation in the media. Vice-Rector Pavlenko spoke on the need to increase the awareness of the RSUH brand both in Russia and abroad.
The British journal Times Higher Education has been gathering analytics on universities since 2004 and the results are published in The World University Rankings, covering over 1250 universities in 86 countries.
Each university is ranked on education, research, international perspectives, citations, and other criteria.
The speaker pointed out main tendencies in the internationalization of education, talked about key factors as regarded global development of brand and reputation, and about global media influence and PR-analysis.
The ranking methods and results of academic measurements can be seen on the Times Higher Education site.
The event was organized by the Department of Academic Affairs of RSUH.