The Conference took place 2 April 2019 as part of the Reading in Humanities, organized by the Department of Marketing and Advertising.
Vice-Rector Arkhipova opened the plenary session, which continued with the presentation by Dr. Serova, Member of the Presidential Council for Professional Qualifications on professional competences in higher education.
Dr. Karpova, professor at the Financial University under the Government of the Russian Federation, argued that marketing should be considered a separate discipline.
The three sections were
- Professional educational standards
- Digitalization and education
- International experience in organization of educational processes
The partners of the event were the “Dashkov & С” publishing company and “Grebennikov” publishing house.